Is Digital Payment Secure Enough As people Go Cashless Nowadays?

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Does the security of digital payments allow for a cashless Indian economy? The bad news from Qualcomm comes at a time when the entire country is either thrilled or incensed about adopting digital payments and going cashless. No digital payment app used in India, according to the American chip manufacturer, is 100 percent secure. They believe that hardware-level security, necessary for safe online transactions, is not being used by wallets and mobile banking programs in India. Such news regarding the security of cashless banking could spread panic attacks across the country if not handled promptly, especially at this critical moment when more people depend on digital payments, even for the first time. Before going cashless, people would want to know if digital payments were sufficiently safe. Yes If we adhere to the rules: Several regulations must be adhered to maintain your online banking safe and free of phishing. It is not very difficult to stay secure with the digital ...
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Introduction to OTT Platform

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Introduction to OTT Platform

Internet video streaming and other internet-enabled devices have transformed customers' access to content and communication. Anywhere there is an internet connection, one can get on-demand over-the-top (OTT) material. In the United States, 82 million households view an average of 100 hours of OTT platform material each month, according to Comscore's 2021 State of OTT study. Since January 2020, more than 20% more homes have adopted at least one OTT platform. This growing trend is anticipated to continue, offering advertisers additional opportunities to go outside conventional media outlets like TV and radio for new ways to connect with their target audiences. Let's look at how OTT platforms use various data sources to enable highly targeted advertising and offer improvement chances.

AN OTT PLATFORM IS WHAT?

An OTT platform is a media company that delivers online digital material as a stand-alone good. This service eschews conventional media outlets like TV and radio stations by providing on-demand content directly to customers. Famous examples include websites that stream videos, such as YouTube, Netflix, Disney+, and Amazon Fire. However, OTT platform services also offer material that can be accessed online, such as music and podcasts. In these markets, well-known OTT services include those from companies like Spotify, Amazon Music, and Apple Podcasts.

Today's media consumers engage with content on various devices, switching between them depending on their location and the kind of media they are seeing. OTT platform content can be accessed on multiple devices, including mobile phones, smart TVs, tablets, video game consoles, personal computers, and more, allowing users a variety of ways to watch entertainment.

OTT PLATFORM ADVERTISING: MARKETERS' OPPORTUNITIES

OTT platforms offer the best advertising opportunity for companies searching for more measurable, highly targeted substitutes for traditional media. OTT platform advertising expenditures reached $990 million in 2020, and BIA Advisory Services projects that they will surpass $2.3 billion in 2025. OTT advertising provides brands with unique advantages as this market develops and grows.

Dependable tracking

Measuring the return on marketing investment for conventional radio and TV advertisements is challenging. However, by employing a third-party attribution monitoring tool like those provided by Nielsen or Oracle, OTT marketers may measure actions like website visits, app downloads, or even visits to physical retail. Optimizing marketing plans based on data with this fine-grained view is simple. In addition, very few OTT advertisements may be skipped, ensuring that your target audience will nearly always view your adverts through to the end.

Benefit from cross-targeting and personalization

Thanks to OTT platforms, advertisers can completely customize how consumers interact with their ads. Advertisers can guarantee that they are presenting the most relevant ad to their audience by utilizing first-, second-, and third-party data, such as data from the Snowflake Data Marketplace. This improves the user experience while increasing ad effectiveness and cost for the advertiser.

This advertising strategy is particularly ripe with cross-targeting potential, allowing marketers to offer adverts to a target audience when they switch between one platform and another. Given that consumers divide their time over several screens and channels. This marketing tactic also enables advertisers to retarget ads to particular audience subgroups, such as people who have visited your website or seen your ads.

Future-proof measurement and targeting

Advertisers have started to invest in channels that offer chances for highly targeted placement with easily measurable results as data privacy changes upend conventional performance marketing strategies. Future changes to privacy rules are less likely to affect the targeting and measurement of OTT platform TV advertising because these providers don't employ cookies or other standard identifiers.

Offers from OTT Growth DEVELOPMENT FOR ADVERTISERS

As video and audio streaming services increase, so do the prospects for advertising on OTT platforms. Advertisers can optimize ad expenditure in ways that aren't achievable with traditional advertising channels by combining the viewer demographics data from the OTT platform and building on private data.

Data from QuickPrime24 FOR OTT PLATFORM

To see and Relish some freshly brewed content with the complete 360 degrees YouTube channel, stay tuned to the free subscription of QuickPrime24.

Location: Ahmedabad, Gujarat, India

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