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Showing posts with the label OTT Market

Is Digital Payment Secure Enough As people Go Cashless Nowadays?

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Does the security of digital payments allow for a cashless Indian economy? The bad news from Qualcomm comes at a time when the entire country is either thrilled or incensed about adopting digital payments and going cashless. No digital payment app used in India, according to the American chip manufacturer, is 100 percent secure. They believe that hardware-level security, necessary for safe online transactions, is not being used by wallets and mobile banking programs in India. Such news regarding the security of cashless banking could spread panic attacks across the country if not handled promptly, especially at this critical moment when more people depend on digital payments, even for the first time. Before going cashless, people would want to know if digital payments were sufficiently safe. Yes If we adhere to the rules: Several regulations must be adhered to maintain your online banking safe and free of phishing. It is not very difficult to stay secure with the digital ...

Why Popularity of OTT platforms Rising Day by Day?

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In India, OTT services have altered how people view entertainment. These OTT platforms' contemporary characteristics have shaken India's dominant television. OTT platforms continue to change entertainment scenarios as they approach one of the top economies and countries with a large population, such as India. Nowadays, short TV shows like Netflix's Money Heist, Squid Games, and others are replacing traditional TV programs that last for years. The Indian public is starting to understand the importance of quality over quantity, which is a crucial component of OTT platforms. These entertainment platforms are becoming increasingly well-liked among the rural populace and the urban masses. According to reports, "the OTT market in India has increased from 181 billion to 204 billion minutes of consumption in 2021." According to these figures, OTT will become the "new normal" for television. Indian OTT platform's viewership situation Every industr...