Is Digital Payment Secure Enough As people Go Cashless Nowadays?

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Does the security of digital payments allow for a cashless Indian economy? The bad news from Qualcomm comes at a time when the entire country is either thrilled or incensed about adopting digital payments and going cashless. No digital payment app used in India, according to the American chip manufacturer, is 100 percent secure. They believe that hardware-level security, necessary for safe online transactions, is not being used by wallets and mobile banking programs in India. Such news regarding the security of cashless banking could spread panic attacks across the country if not handled promptly, especially at this critical moment when more people depend on digital payments, even for the first time. Before going cashless, people would want to know if digital payments were sufficiently safe. Yes If we adhere to the rules: Several regulations must be adhered to maintain your online banking safe and free of phishing. It is not very difficult to stay secure with the digital
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Reasons to Invest in Entertainment Industry

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Reasons to Invest in Entertainment Industry
The film, television, live event, digital media, advertising, gaming, music, Radio, out-of-home (advertising on banners, billboards, bus shelters, etc.), and print industries make up the media and Enlife entertainment sector in India. Although each of these verticals or divisions is distinct, they are integrated to meet the rising demand for entertainment investment and information.

Digitization, the globalization of services, rising internet usage, reasonably priced internet data plans, and the availability of many platforms have all changed this industry in recent years. According to the BCG analysis, this has caused the sector to experience substantial growth and is predicted to reach between $50 and 70 billion US by 2030. Let's now examine the industry more closely and discover the potential to attract investors.

Various government programs that boosted India's media and entertainment investment sector

Do you want to know what attracted investors to this sector despite the predicted development of its numerous subsectors?

This rise was caused by several government programs, mergers, acquisitions, shifting consumer tastes, and more. The government programs and policies that helped India's media and entertainment investment sector operate exceptionally are listed below.

The government created a National Film Policy to support the animation industry and incorporate an entertainment investment tax in the GST.

  • The Ministry of Railways and the FFO (Film Facilitation Office) worked together to expedite the procedure of filming on railroad property.
  • Strengthening of artists' and lyricists' claims to royalties following the 2012 Copyright Act (Amendment) Bill's ratification by the Parliament.
  • A code of conduct for self-regulation of OTT material was created in February 2021 by the Internet and Mobile Association of India's (IAMAI) digital entertainment investment committee.
  • The National Film Development Corporation Limited (NFDC) and four government-run film media organizations—the Films Division, the Directorate of Film Festivals, the National Film Archives of India, and the Children's Film Society of India—merged in December 2020 after receiving government approval.

In 2021, 56 M&E (media & entertainment investment) deals totaled an investment of US$ 4.5 billion by private equity and venture capital firms.

Between April 2000 and December 2021, the total foreign direct investment (FDI) inflow into the print media, information, and broadcasting industries was $9.6 million.

The FDI ceilings for the various sub-sectors are listed below

  • Movies: up to 100% (automatic route)
  • Radio - 49% DTH satellite and digital cable network - 100% Radio (including paid FM channels)
  • 100% for gaming, VFX, and animation
  • Journal publications in the sciences and technologies - up to 100%
  • Publication of foreign magazine versions in India - up to 26%
  • Up to 26% for an Indian company that publishes newspapers and magazines

Media and entertainment investment industry developments

A significant change was also observed in the online video subscription systems. Users of numerous services, including Netflix, Amazon, Disney+ Hostar, Zee5, Voot, MX Player, Sony LIV, and others, have significantly increased in recent years.

In addition to those mentioned above, several additional government projects, agreements, developments, and collaborations will support the growth of the media and entertainment investment industry.

Conclusion

India's media and Enlife entertainment sector is experiencing exceptional growth and is quickly reaching new milestones. This industry is expanding and is anticipated to do so much more rapidly than the world. This expansion has been fueled by government initiatives, FDI inflows, mergers and acquisitions, increasing internet demand, the availability of inexpensive internet plans, and the popularity of OTT platforms. Along with the media and entertainment investment.

India's EV and renewable energy industries are also expanding significantly, and QuickStart24 Group sees these sectors as promising areas for investment.

Location: Ahmedabad, Gujarat, India

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